What Will Make Your Customers Enjoy Using Your Ecommerce Site?
You’ve opened up an ecommerce site, you’re ready to direct your customers wherever they want to go, and you’ve got a stock room full of inventory that needs snapping up!
You’re keen to get going, but there’s one thing you need to make sure of while you’ve still got the time: making sure your customers can enjoy the process just as much too.
Ecommerce success is dependent on the customer experience. As such, you’ll want to understand what customers like about the websites they shop at. Then, you just need to make sure you hit as many of these points within your own site design.
Speedy Page Loads
How frustrated do you feel when you click onto a website, only to sit there for a good 5 seconds or more waiting for the little spinny circle to bring up the page?
Impatience is the name of the game when it comes to the internet. That’s why people use it to shop in the first place; it’s convenient and quick.
All of the best ecommerce sites optimize their pages to be as fast loading as possible. You’ll want to do the same. Make sure you’re not overstuffing content and eating up bandwidth before your traffic has even begun filtering in.
A Simple Checkout
Simple AND secure, of course. Because the checkout needs to work, and be just as speedy as every other page on your website, but it also needs to keep customer details safe. If someone gets a worrying feeling about your checkout page, they’re not going to complete their basket.
Simple, properly hosted check out pages are the best option for ecommerce sellers. The fewer separate windows your page has to open, the more secure and straightforward your checkout will be. Customers can proceed to payment without any waffle, and there’s fewer chances for malicious injections to occur along the way.
Emails That Offer Real Value
It’s quite useful to have a mailing list option available on your ecommerce homepage. When you’ve got one set up, it’s easy to collect details of interested visitors and customers alike.
However, don’t just send them a regular newsletter filled with things you find interesting about the way you’re working or the moves you’re making to offer new items. You need to provide some real value to the person on the other side of the inbox.
Remember, they’re here to shop, and you’re not just reaching out to them because they want to hear from you. They want to know when sales are running, or when there’s some discounts coming up, or if there’s something exclusive to order for anyone who’s taken the time to sign up.
Got an ecommerce website set up and ready to go? Double check one little thing before you go live: will the user experience really be enjoyable? This might take a little tweaking, just to be sure your pages load fast and your checkout’s secure, but it’s worth the trouble you’ll go to.
