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Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.

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How to start a lifestyle blog, promote and monetize it? Everything about lifestyle blogging.

Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.

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BUSINESS

Direct to consumer: Everything to know as a luxury marketer

Direct to consumer: Everything to know as a luxury marketer

Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer.

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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

Behind the rise of sneaker culture stands a billion dollar industry. In this article we will talk about what you can do as a marketer to take advantage of this opportunity.

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NFTs (non-fungible tokens) in luxury marketing!

Many luxury fashion houses are interested in NFTs. Big players like Gucci and Nike have already jumped into the game, while smaller luxury brands are even more aggressive.

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App marketing in the luxury business: How to make the most of it?

The point of app developing and app marketing wasn’t only to create another direct-to-consumer channel, but also to generate a different brand-consumer interaction.

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Artificial Intelligence in marketing: History, definition, types and examples

Artificial intelligence refers to the simulation of human intelligence in machines, which are designed and programmed to think like humans and mimic their actions, focusing on elements like speech recognition, problem-solving, learning and planning.

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Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.

Featured Articles
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5 digital marketing tools you will need in the luxury watch business

What should luxury watch brands do facing a digitally-driven audience and increasing demands for an omni-channel shopping experience? Here are 5 digital marketing tools you will need.

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MARKETING

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Startups: Where to Begin Your Online Marketing Strategy?

From my own experience, I understand that most startups, especially engineer-oriented ones, tend to feel confused about how to attract traffic or reach out to educate potential clients.

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Two Proven Methods To Attract Traffic! No Special Skills are Needed!

The techniques I am going to share with you, not only work for people with zero marketing skills but also for those with a tight budget. According to my own experience, it costs from 80 to 2000+ USD, all as you wish.

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An easy yet effective trick to deal with high-difficulty keywords

As a SEO girl I have always wanted to conquer high volume keywords so to attract huge traffic to my website, yet as you imagine, in the English world where Google is invented, every corner has been taken: high volumes mean high difficulty.

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10 Youtube Marketing tips from the pros (who went viral!)

With the change in time, the strategies and Marketing of every social media platform have evolved. YouTube being the most used application, holds many perspectives that many new creators don’t know about. YouTube is a platform that allows everyone to start their journey.