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Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.

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How to start a lifestyle blog, promote and monetize it? Everything about lifestyle blogging.

Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.

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Direct to consumer: Everything to know as a luxury marketer

Direct to consumer: Everything to know as a luxury marketer

Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer.

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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

Behind the rise of sneaker culture stands a billion dollar industry. In this article we will talk about what you can do as a marketer to take advantage of this opportunity.

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NFTs (non-fungible tokens) in luxury marketing!

Many luxury fashion houses are interested in NFTs. Big players like Gucci and Nike have already jumped into the game, while smaller luxury brands are even more aggressive.

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App marketing in the luxury business: How to make the most of it?

The point of app developing and app marketing wasn’t only to create another direct-to-consumer channel, but also to generate a different brand-consumer interaction.

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Artificial Intelligence in marketing: History, definition, types and examples

Artificial intelligence refers to the simulation of human intelligence in machines, which are designed and programmed to think like humans and mimic their actions, focusing on elements like speech recognition, problem-solving, learning and planning.

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Cosmetics industry trends and marketing techniques

This industry has enjoyed strong growth in the past years prior to the pandemic. According to Allied Market Research, the global market size was assessed at $380.2 billion in 2019, and it was expected to continue developing at a 5.3% CAGR, reaching $463.5 billion by 2027.

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Farfetch’s digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z…

Farfetch’s digital strategy is place a bet on digital luxury, considering the industry a blue ocean, contributing to the overall digitization of the industry, and growing alongside it.

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10 Youtube Marketing tips from the pros (who went viral!)

With the change in time, the strategies and Marketing of every social media platform have evolved. YouTube being the most used application, holds many perspectives that many new creators don’t know about. YouTube is a platform that allows everyone to start their journey. 

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The Definitive Guide to E-commerce Performance Marketing in 2023

Performance marketing, particularly in the e-commerce sector, has undergone a rapid transformation in recent years. With the e-commerce boom, there’s no better time than now to harness the potential of performance marketing to scale your business.

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Effective Distribution Channels for Flyers: From Street Handouts to Digital Sharing

Flyers, a timeless and versatile marketing tool, continue to play a vital role in promoting products, events, and services. However, for a flyer to be truly effective, you not only have to use a good flyer maker like Vista Create tool to create an impactful design, but you also need to make sure it reaches the right audience at the right time through the most suitable distribution channels. 

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Unlock The Power Of Data-Driven Marketing With These Software Tools

Data-driven marketing is an effective way to reach potential customers and increase sales. By leveraging the insights provided by customer data, businesses can create more targeted campaigns that are more likely to convert. However, many marketers struggle with understanding the power of data-driven marketing and how to use it effectively.