Why your fashion business needs a reliable courier from day one

If you are in the process of building a fashion business, it is likely that you will be relying upon eCommerce. This allows you to forego the cost of having a brick-and-mortar business place, and it also means that it should be easier to build your business bit by bit. The problem for many people who engage with fashion is that your choice of delivery is make-or-break.

Choose the right courier service, and you can ensure you get your products delivered to people on time. Choose the wrong courier, though, and you could be looking at delays, damage to the garments in transit, and refunds. That can hurt your bottom line, and as a new business, you want to do everything you can to stretch your returns. That is why your fashion business needs to appreciate the importance of comparing couriers.

Courier comparisons can get your business off on the right foot

While you want to profit as much as you can in the early days, it is better to make a smaller profit now while building your reputation. This means paying for the best web hosting, so your website runs properly and does not lag or shut down due to demand. It also means having a properly run social media marketing set up so that you always have your garments and goods being shown off at the right time.

More important than even a smooth buying process, though, is a consistent delivery process. By simply using the first courier you find, you might save money at the cost of reputation. Why? Because the courier does not deliver on time. Or when they do deliver, the product has been damaged in transit. This causes time wasted liaising with the customer, with the courier, and with your support team.

It means losing products, wastage, shrinkage, and higher costs to run your business. It means refunds, and if the process is not impeccably handled, it can damage your reputation.

Comparing your courier options is vital. Why? Because it plays a big difference in getting the best delivery time and quality. You might need to pay more, but you will get a courier that meets your needs and standards. This ensures that your customers are happier and your profit margins remain strong.

Delivery times make a huge difference to your brand identity

Another reason to focus on using a different courier than the cheapest or most popular name is the speed. If someone orders from you, you want this to turn up within days, not weeks. You want a courier that keeps you and the customer updated with where the parcel is so they know when to expect arrival and delivery. You want a courier that is flexible with delivery locations.

All of this matters a great deal, and it is vital that you do not simply rush through and choose the first courier you spot online. Comparison tools will make sure that you are more likely to find the correct standard of the courier. Again, you might pay more, which means less profit today. But does that matter? No.

The reason this does not matter is quite simple – you will make money back through reduced refunds, improved reputation, and greater visibility. When your courier can meet expectations, you can meet your client’s demands. And when you can meet demand, they will return for more and spread your name.

So, do not see your courier as an afterthought – especially in the early days of running a fashion business. As time goes on, you will find that your courier is one of the most important business decisions that you will make.