Crafting the Perfect Subject Line: Five Strategies For Better Open Rates

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Crafting a compelling email subject line can differentiate between an email being opened or left unread. Crafting the perfect subject line takes practice, but you can dramatically increase your open rates with the right strategies. A well-crafted and informative subject line will attract customers’ attention and make them more likely to open your emails, while a poorly crafted line might get sent straight to the trash bin. Here are five tips from a leading digital marketing agency for ecommerce business to craft a compelling subject line that will give you higher open rates. 

1. Keep Subject Lines Short

When schedules are busy, and attention spans are short,  it’s important to keep subject lines short and concise.  Marketing studies have found that subject lines between 6-10 words tend to have the highest open rates. Keeping your subject line short also ensures that it will show up in full on mobile devices, which most people use for email access nowadays.

If you struggle to get your point across in a few words, try using powerful words to convey key messages quickly. For example, if you’re offering discounts or free shipping on a purchase, you could use “Hurry!” as your subject line instead of a longer phrase like “Limited Time Offer!”.

2. Use Action Words

Using action words in your subject line will entice people to open the email and learn more about your offer. Try using strong verbs like “Discover,” “Unlock,” or “Explore” that can spark curiosity in readers and encourage them to act. Avoid generic words like “Free” or “Sale,” which can make your emails look spammy and be less effective.

A great way to include more action words in your subject lines is to use the same phrases in your emails. This way, customers will become familiar with the kind of content that you’re sending and be more likely to open it. It also creates a sense of familiarity and builds trust with your customers.

3. Create Urgency

Creating urgency in your subject lines can compel customers to open the email and take action. Think about using words like “Today” or “Now” to indicate that an offer is time-sensitive and won’t last forever. This will help encourage people to take advantage of your offers before expiration.

You can also use subject lines to indicate the scarcity of an offer. Try phrases like “Only ten left” or “Last Chance” to make customers feel they need to act fast before it’s too late.

4. Personalize Your Subject Line

Have you ever gotten an email from a friend that called you out by name? You opened it right away. Personalizing your subject lines is a great way to make your emails stand out in busy inboxes and draw the reader’s attention. You can also use personalization to tailor messages to individual customers based on their purchase history or interests.

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Personalizing your subject lines lets you craft more compelling messages tailored specifically for each customer, making them more likely to open your emails. When customers see their name in the subject line, they’ll give your message more attention and be more likely to take action.

5. Test Your Subject Lines

Once you’ve crafted a few different subject lines, it’s time to test them out. You can do this by sending each line to a segment of your customers and measuring the open rate for each one. This will help you determine which lines are most effective at getting people to open your emails.

You can also compare the click-through rate for each subject line to see which encourages customers to take action. You can continuously refine your strategy by testing different lines and developing more effective emails.

Final Thoughts

Crafting effective subject lines is an essential part of email marketing. Following these tips and tricks from a digital marketing agency for ecommerce business ensures that your emails stand out in busy inboxes and entice customers to open them.  With the right subject line, you can increase open rates and get more customers to engage with your content.

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