Easy SEO Growth Hacks
SEO can skyrocket the reach of your website and let you sell your products or services to more people than ever before. The thing with SEO is that it increases your brand’s visibility by placing you on the first pages of the search results. So, when prospects search for a specific term or keyword on Google, your website will be recommended as an authoritative source for users to click on.
Here is our list of easy-to-use SEO growth hacks you can apply to your site right now:
Install Google Analytics
Google Analytics (GA) can help you understand how you’re doing as a brand and where you would like to go. If you don’t have GA (or a similar tool) installed on your website, you won’t have a clear picture of what attracts prospects to your site, what pages they prefer, why they are dropping off, and what they don’t like, etc. The data you get from GA is essential for growing your company and increasing your online brand presence.
So, don’t be afraid of GA and the data it collects! It’s for the best and can help you scale your business.
Ensure Your Meta Descriptions Include Focus Keywords
There’s incredible power in your metal titles, meta descriptions, and image alt texts. So, don’t underestimate them and don’t copy and paste the same descriptions and titles from one page to all others. Also, avoid just entering your company name or article title in this text. Instead, you should use focus keywords relevant to the page’s content.
A page’s meta description and title should offer text that compels readers searching for relevant information to click on your article or page and visit your site to learn more. You need to inform them of what they will learn about when they use your click-through link.
And while on it, don’t forget to optimise your content and include keywords. The text should also flow nicely and not be a keyword-fest. Otherwise, Google will rank it low (it hates keyword spamming).
If you’re using WordPress, try to use the Yoast plugin. It’s excellent for SEO. Yoast SEO makes entering and optimising meta titles and meta descriptions super easy and also offers a red, green, or yellow score to indicate the quality of SEO for an intended page.
Add Social Media Links to Your Site
People using WordPress or similar CMSs should know of many plugins that make social media integration a breeze. Social signs also occur as Google evaluates the quality of your site. Remember that social media posts can also show up in search engine results, so you better optimise your posts to help them rank high.
Generally, communicating on social media offers greater reach while, at the same time, encourages traffic to discover your website. In addition, integrating your social media accounts into your site can provide a channel between the two and social proof, making your business appear trustworthy.
Remove Duplicate Content
You shouldn’t use duplicate content when optimising your articles or pages. This includes content you have copied from a parent company’s site or from the manufacturer. Additionally, don’t duplicate your own content, such as your internal pages. To check the originality of your pages and articles, use Copyscape.com or some other premium plagiarism tool. When you identify duplicate content, just fix it. Revise the copy, optimise it, and re-upload it. That’s all.
Remember: Duplicate content can seriously damage your site’s quality perception.
Include Your Location on Key Pages and Even in Meta Descriptions and Page Titles
Many businesses have to compete for local search, too. In fact, for some companies, this is the main focus of their digital marketing. Ensure you include text that refers to the local region you offer your services on your home page, about us page, and contact page. Also, include your location in meta descriptions and page titles. You let Google pick your businesses and present them to local customers asking for services similar to yours.
Conclusion
Now that you know the best SEO growth hacks, it’s time to apply them to your site. Just follow them closely, and all will go well. Your brand will skyrocket, and soon you will have more traffic than ever before.
That said, if you need help, give the go-ahead to content creation and SEO solutions, like Strategically. We can get your content back on track and develop copy that boosts your traffic and conversions. Above all, we want you to succeed and will do everything to do that. Just get in touch for a quote!
