Jessica

Jessica is the business and marketing editor at the Joué.

129 Articles Published | Follow:
Direct to consumer: Everything to know as a luxury marketer
Direct to consumer: Everything to know as a luxury marketer
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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing
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NFTs (non-fungible tokens) in luxury marketing!

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App marketing in the luxury business: How to make the most of it?
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Artificial Intelligence in marketing: History, definition, types and examples
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Cosmetics industry trends and marketing techniques
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Luxury 4.0: A new concept that is secretly reshaping luxury marketing!
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Farfetch’s digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z…
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5 digital marketing tools you will need in the luxury watch business
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How to start a lifestyle blog, promote and monetize it? Everything about lifestyle blogging.