According to various studies, each person has an average of more than eighty applications installed, which is a serious indicator for application developers. Like any company, creating an application requires laying the foundations of the project before launch. We will talk about this in more detail.
How to develop an application and what is needed for this?
The development of an application is not an easy process, which consists of many stages. In this article, we will analyze only the main ones. To simplify development, you can always entrust this work to professionals using this website.
The mobile app industry continues to grow and has reached a definite peak in the past year. Since the pandemic, the daily time users spend on apps has increased significantly. And this figure will continue to grow.
The categories that have grown the most on Android are games, tools, and entertainment, followed by health, education, and business apps. In this sense, applications such as ZOOM, Hangouts Meet, and Microsoft Teams have played a very important role. As for iOS, the biggest growth spurts were seen in the categories of games, photography, and video, as well as in education, business, and healthcare. But how to create your product for smartphones?
Conduct market analysis
Before you start developing an application, you must first learn about the environment. You will need to define your target audience, explore what other apps offer similar features, and what your product’s value will be. Starting to create a buyer persona will help you understand who your target audience will be, what they are, and what they want. You can use this information to create a detailed sales plan and decide which features to include and where to sell them.
Once you have these definite points, it’s time to carefully examine and analyze your competition. What do they do and how do they do it? Find these weaknesses and improvement points so that you can implement them when developing your application to gain a competitive advantage. For example, if your goal is to create a weight loss app, you will need to spend time downloading other apps with similar features, testing how they work, and reading their reviews. This will give you an idea of what features your audience likes and dislikes, as well as the profile of the person who uses them and how they are monetized.
How will you earn money?
There are several ways to make money while developing an application. The choice of one path or the other will depend on the sector and industry, as well as the type of audience and application. For example, if you want to run an online gaming app, it usually monetizes through ads and in-app purchases. On the other hand, dating apps usually charge a monthly subscription fee. To give you an idea, the most common monetization methods are as follows:
- Advertising: It’s about creating a free app and earning money by placing ads in the app. It is usually offered in parallel with the payment plan.
- Single payment: Consists of charging a single fee for access to the application. The only problem with this option is that you don’t have a steady stream of income from updates, redesigns, and marketing.
- Monthly Subscription: The company charges a small monthly fee to access the app. This allows them to maintain a steady stream of income while making it easier to pay salaries and invest in marketing.
- In-App Purchases: You offer a free app, but encourage users to purchase in-app items.
Each method of monetization has its advantages and disadvantages, as some users may be annoyed by a large amount of advertising or subscription fees. Many companies use several methods at the same time. The point is to try until you find the right one.
Now that you have all the information you need about your application, it’s time to start developing it. You have three options on how to do this. Develop on your own, use the help of specialists, or use tools.
It all depends on the features of the application. If this is something complicated, then it is better to contact a specialist. If you are good at development, then you can do it yourself.