3 Marketing Ideas That Require Zero Work On Your Behalf
Work smarter, not harder.
This is one of the best quotes as it explains a clever way of approaching life. In a marketing sense, it is something you should all live by. Smart marketing means you get the promotion you’re after, without the effort. Instead of working yourself to the bone, you’ve implemented ideas that basically promote your business for you.
It almost sounds too good to be true, but modern marketing makes it possible. Let’s explore three tactics that require zero effort on your behalf, yet produce incredible results:
Affiliate Marketing
Affiliate marketing is right up there as one of the best marketing techniques of all time. It’s something we see a lot in the SaaS industry. Software companies often struggle to promote themselves as their products are quite niche and specific. So, they started using affiliate marketing. Instead of trying to promote themselves, they got others to do it for them.
They used referral software for SaaS to track everything and basically got customers to “sell” their software to other people. Customers refer their products and get rewarded, which is what encourages them to keep referring the software. Nowadays, affiliate marketing is adopted across almost every industry. Simply put, it’s a way of getting your customers to do the hard work for you!
Influencer Marketing
Love them or hate them, influencers are having a huge impact on the world of marketing. Why spend time and effort on a drawn-out marketing campaign when you can pay someone to promote your products directly to your target audience?
That’s basically the premise behind influencer marketing, and it’s incredibly popular across a range of industries. Makeup brands and health companies have a field day using influencers in the same sphere to promote their goods. The benefit is that you tap into an influencer’s audience – which is two things. Firstly, it’s an audience with the same shared interest (which should be relevant to your brand). Secondly, it’s a highly impressionable audience that listens to what the influencer has to say. One recommendation from a top influencer in your chosen industry can help you generate lots of sales and attention.
PPC Advertising
Some see PPC advertising as a cheat’s way out, but it’s the epitome of working smarter, not harder. It all revolves around the competitive world of search engines. How do you make your website stand out and get lots of clicks? SEO helps you do this organically (and you should still focus on it) but PPC drives your site right to the top.
All you have to do is set up a PPC campaign and your site will appear at the top of the results for specific searches. Immediately, this promotes your business and can increase web traffic. You literally don’t have to do anything other than spend money. Also, you only spend money when someone clicks on your site. So, with good landing pages, you ensure that every penny spent can lead to positive results.
Once you understand the concept of working smarter, you realize just how beneficial it will be. The time you free up not having to put in hours of marketing graft can be better spent elsewhere within your company.
