7 Types Of Digital Marketing You Should Know

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Digital marketing is the new face of advertisement. In the past few years, digital marketing has become a very important aspect of a business in its overall marketing strategy. This is because it allows them to fashion their messages to target a specific audience; thereby making it possible to market directly to people who are likely to be interested in their products or services. 

Digital marketing includes a wide variety of marketing tactics and technologies used to reach consumers online. Although digital marketing may seem like a whole new concept, it is grounded in the principles associated with traditional marketing, and it requires both basic marketing knowledge and technical know-how. 

With the development and the popularity of online presence, it is very obvious that Digital marketing has not only come to stay but has come to replace the conventional advertising/marketing media. So, when we think of the television, we think of YouTube, we think of podcasts in place of radio, social media posters instead of flyers, and so on. Even though traditional media is a great way to reach a broad consumer base, digital media is a more effective way to reach very specific audiences.

When it comes to choosing the method of digital marketing you would like to apply from the variety of options that exist, the most important questions are: WHY do you want to use digital marketing, and WHO are you trying to reach with your marketing efforts? This will help you narrow down your options and channel your abilities on the right path. Nevertheless, here is a list of options you should consider:

Search Engine Optimization (SEO)

SEO aims to get your business to appear at the top of anyone’s search results. This, consequently, increases search engine traffic on the business’s website. This is almost too obvious from its title. To do this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their content. Of course, the content should be something that people actively search for on platforms. 

One of the things that can improve the growth of your SEO is a clear understanding of search engines and their algorithms, especially Google since it is the most popular one. SEO strategists and marketers need to understand concepts such as content indexing, good link structure, keywords, and keyword targeting. Fundamentally, it involves deploying words in high-quality content to make pages rank better in search results.

Pay-per-Click (PPC)

This includes Google Ads, Quota ads, Bing ads, LinkedIn ads, and Twitter ads. Here businesses pay for advertisements to promote search engine results. It usually appears at the top or bottom of a search result with a little ‘ad’ label on it, or it may appear before YouTube videos and in mobile apps. Like SEO, PPC aims at increasing search traffic to a business online. It can get expensive depending on how much competition there is for your keywords (how much people search for the keywords and how much they are in demand) but, the good thing is that you only pay when someone clicks. Hence, the name. So, the higher the competition, the higher the pay. Also, with PPC, you can choose the specific geographic area where you want your ads to be shown, so you do not waste resources on showing your ads to people who do not live around your business.

Social Media Marketing

Every business should be on a couple of social media platforms; whether it is Facebook, Instagram or Twitter, or Snapchat, social media is the new norm. With social media, the game changes to a whole new level. It allows you to be creative with your brand image and determine how you want your brand to be perceived, it then goes even 10 steps further to create a platform where you can interact with your customers. This way, you can create a personal relationship with them and get feedback.

However, since social media marketing goes beyond just creating posts for social pages and responding to comments, you might need a social media manager. He/she would apply an integrated strategy to tell your brand’s story, analyze the performance of their posts and create strategies based on their findings. Social media marketing is complicated, and it requires a blend of creative thinking and strategic steps.

Content Marketing

Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But, as with digital marketing in general, it also calls for strong strategic and analytical skills. It uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to make a customer out of the reader. In general, the story should first interest the audience before advertising the brand. This is because you are more likely to make sales from that over time than with just a single advert-driven story. Custom essay writing service experts know a lot about it and can help you with this topic.

Content marketing works conjointly with other types of digital marketing. It incorporates SEO terms, and it can be shared on social media pages and through email marketing broadcasts. The material for your content marketing must be enthralling enough to hold your audience’s attention on your site. To ensure your captivating content reaches a broader audience and strengthens your online presence, integrate key email marketing essentials into your strategy for a holistic and impactful digital marketing approach.

Email Marketing

With everyone Snapchatting and Tweeting, Emails seem to have taken the back seat on all the fun stuff. Young audiences view emails as ‘too formal’ and it would seem like no one checks their emails anymore. Nevertheless, brands have invented new ways for keeping their emails interesting and personalized. One way is the use of relatable names; such as, Cortana for Microsoft AI assistant, Siri for Apple devices, and many more. 

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Oftentimes, these names are roped into memes and comedy materials that are circulated among people, especially the youngsters, and people who do not know about the brand find out that way. You can also add value to your customers through a newsletter and push seasonal promotions and discounts- for instance, Black Friday deals and Independence Day discounts.

Having a mailing list makes you relate to your audience independent of any social media algorithm. However, the downside to this system is that a lot of people have cluttered inboxes, and they leave their promotional messages from brands unopened. So, your emails should not be centered on brand adverts all the time; you should add value to your audience while subtly pushing your brand in their face. This will keep you on the top of their mind.

Mobile Marketing

If you are trying to reach the younger population who spend a lot of time on their phones, then this is the one for you. Mobile marketing is almost as broad as digital marketing itself and like content marketing, it overlaps with other types. It involves everything you do on your phones- texts, email, social media, etc. But, more importantly, it is adapted into mobile apps such as games, bank apps, and movie apps. With mobile marketing, you can tailor your ads to reach specific people through audience segments and specific locations through geo-fencing. This way you are effectively reaching people who are mostly on their phones.

Influencer Marketing

This involves partnering with celebrities, experts, authority figures who have an existing audience. When they promote your product or services to their audience on their blogs or social media platforms such as Instagram, Snapchat, or YouTube, loyal followers will jump on their recommendation and patronize you. This kind of marketing is effective especially if your brand does not have the online presence it needs to make the sales you want. You can ride on the Influencer’s existing audience instead of waiting till you build yours. Also associated with a cool and popular personality will give your brand extra points particularly with the younger audience.

However, this type of market can be really expensive and if you don’t find an authentic way to relate the brand and the Influencer, it may backfire or not get you the results that you need. It is not just about the number of followers or engagement on the page, you should do your research and find out which influencer has the right audience for your brand and see if you can negotiate for a comfortable price.

Conclusion

Technology changes quickly so does the digital marketing space. For a business to keep its face in the game, it is important to stay abreast of new and emerging strategies and media; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same. One way your business can do this successfully is by employing a professional digital marketer.

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