The Benefits of Blogging for Business and Marketing

Blogging may be a profitable business by itself, with the world’s top bloggers like John Lee Dumas, the founder of Eofire.com, making over 200,000 USD a month.

Yet, it may also be a powerful extra tool to increase your business ROI apart from your conventional earning methods.

In this article, we’ll describe the benefits of blogging to your business and marketing.

Let’s get started.

1.   Reinforce your brand and stand out from competitors

How can a fresh visitor make an impression on your brand?

They will examine your website. In this case, your blog, its content, frequency of updates, and relevance of information may work as a tremendous brand-asserting tool, proving you are sustainable in your culture, service, and quality.

Moreover, it’s a perfect place to share news about your brand’s life, like new highs reached or exciting events organized. This will show your audience how different you are from companies in the same domain. 

2.   Drive traffic

Every blog post means a new indexed page on your website, which translates into a new avenue to a potential buyer and a new signal for a search engine that you deserve to be found. Here the principle “the more – the better” works best.

Blog posts also allow you to increase search traffic by the ability to use more keywords in the blog texts. Also, via a blog, you can place more direct links to your products and easier land visitors to the selling pages.

Overall, businesses that blog have 55% more visitors and 97% more inbound links than those that don’t.

The psychological factors also work: people don’t buy daily but don’t mind reading. The more active daily readers you attract, the more potential leads you to generate in the long-term perspective.

3.   Build better relationships with clients

Sharing valuable information is about care. With a blog, you show that you are not only selling but also ready to give your customers something they need (how-to advice, interesting facts, etc.) for free.

Pat Flynn, the author of smartpassiveincome.com, generates only a part of his income from direct sales. Although his work may be referred to as the domain of business analysis services, his primary source of income is affiliate marketing. He made $22.2k only with one referral link to Michael Hyatt’s book “Best Year Ever.” But the main reason he is such a successful influencer is that his friendly manner and working advice make him a trusted man among his audience.

4.   Increase conversions

Do users make buying from a brand after reading its blog?

To answer this question, the HubSpot team asked 300 consumers, and the result was surprising: 56% of respondents answered “Yes.”

So why do people buy from blogs? It is simple: many online users prefer to study everything they can about a product they obtain, and a well-written, in-depth blog works as a friendly conversation with a skilled consultant. Moreover, with a sustainable, regular, and high-quality blog, you position yourself as a market -leader that deserves trust and respect.

5.   Enhance other marketing efforts

Blog content can always be repurposed for social media and e-mail marketing, while it also greatly enhances your SEM and SEO efforts.

With an interesting blog article, you keep your social media audience liking, reposting, and commenting on your pages.

The same goes for e-mail marketing: inviting clients to read your valuable insights may motivate users to open your company’s e-mail regularly, which drops the risk of backlisting.

When it comes to SEM and SEO, every blog page is an excellent tool for possibilities to boost your search engine ranking.

Summing up

Blogging helps boost your sales, increase your customer base, and build a strong brand position in the local market. Thus, you have no reason to say “no” to starting a brand blog. 

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.