Building brand awareness is one of the most important things for your business. Eighty nine percent of marketers say that brand awareness is their main goal and 77% of marketing leaders agree that growing a business requires creating a strong brand.
Brand awareness is the amount of recognition that your business has and the way consumers remember your brand above others in the industry. There are several ways to build brand awareness and create a strong reputation in your field.
Building a strong and reputable brand identity is key to creating more awareness around your business. Using a logo maker to create a simple and memorable logo, and having a great brand name are both vital components of any brand awareness strategy.
Your logo is one of the ways on which your existing customers and those in your target audience who have not yet invested in your products or services will recognise your brand.
The largest brands in the world today are those that have instantly recognizable logos, such as Windows, Apple, and McDonald’s. You don’t even need to see the brand name to know that when you’re driving toward two yellow arches, it means there’s a McDonald’s nearby!
The better your brand awareness, the more reputable your business is, and the more familiar people are with the products or services that you offer. So, how can you build brand awareness for your business?
Here are two top tips to create a strong and recognizable brand as an entrepreneur or small business owner.
Stay Consistent With Branding
Consistency is vital when it comes to building brand awareness. If you’re not consistent with your branding, it will be much harder to create a strong reputation.
You can create consistency by conveying the same brand message across all of your platforms and using the same color palette for every post that you make. This way, people in your target audience will know that it’s your brand when they see one of your posts, no matter which platform it’s on.
Post Regularly
Whether you’re posting on Instagram, Facebook, Twitter, or a weekly blog on your website, make sure to stay consistent with your uploads too. The more you post, the more likely you are to go viral and reach a wider audience.
By posting on a regular schedule, your followers know what to expect and they can always look forward to your next post.
Use Word-of-Mouth Marketing
Both affiliate and referral programs are effective at building brand awareness. They form part of what is known as word-of-mouth marketing, which is when one of your customers recommend your brand to others simply because they love your products or services.
Word-of-mouth marketing is so effective because people trust the opinions of their family and friends. They are more likely to check a brand out through a verbal recommendation than they are through seeing a paid ad.
Creating an affiliate or referral program encourages your current customers to refer their friends to your brand. This increases the number of eyes on your business and raises brand awareness.
