Every business has its ups and downs, but when the going gets tough, you can bet your competitors will be circling like vultures. So if you want to stay ahead of the curve and avoid getting swallowed up by competitors, you need to find ways to stand out from the crowd. In other words, you need to show your customers that you care about them. According to a recent survey, honesty, friendliness, and helpfulness are some of the top qualities customers value most in service providers. While it’s natural to assume that kind and friendly interactions are part and parcel of any customer-service job, in reality, not all businesses are built on those values. And so, if you want your business to stand out as one that customers will genuinely trust and feel good about visiting again, then there are a few little ways to help achieve that goal:
Send handwritten notes
When was the last time you sent someone a handwritten note? Probably not for a while. But when you consider that almost half of customers who receive handwritten notes recommend a business to a friend, you start to see the value in this old-fashioned practice. Plus, you can write letters during downtime if you’re a business that deals with many customers face-to-face. This great way to add a personal touch and help customers feel appreciated. If you run a business where customers don’t have face-to-face contact with employees, it’s still possible to send handwritten notes. You can drop them into packages, pass them out at events or even send them through the mail via snail-mail. Even something as simple as a personalized thank-you note on high-quality paper can make a big difference to your customers and show them that you care.
Act on feedback quickly
One of the quickest and easiest ways to show your customers that you care is to act on the feedback they give you. If a customer contacts you with a complaint or if they take the time to send through a survey, then you need to respond quickly and effectively. Indeed, customer feedback is one of the most powerful ways to attract new customers. It also helps you to identify areas for improvement within your business. So if you receive feedback that your service is lacking or that you’ve made a mistake, you need to address it. A staggering 90% of customers expect businesses to respond to their feedback. So if you ignore the complaints and issues of your customers, you’re likely to lose their business quickly.
Add free gifts to orders.
Another great way to show your customers you care is to add gifts to orders. Again, this can be done in several ways and applied in almost any business. You can offer free ‘thank-you’ gifts such as drinks or chocolates in the service industry. If you’re in an e-commerce business, you can add free samples or a gift card to orders over a certain amount. If your business is seasonal, you might consider offering gifts that tie in with that time of year. There are plenty of ways to add gifts to orders and have them help you stand out from the crowd and show your customers that you care about their experience with the business.
Offer complimentary upgrades or discounts.
If a customer has had a positive experience with your business, then one way to show them that you care is to offer them a complimentary upgrade or discount. This can be particularly useful in the service industry, where you can provide gift cards to local restaurants or a free car wash to thank customers for their business. In e-commerce, you might consider offering free shipping or a gift card to increase goodwill toward your business. Providing a complimentary upgrade or discount to customers can be a great way to stand out from the crowd. And, if you do it at the right time, it can also make customers feel special and appreciated, which is sure to go a long way toward building goodwill.