The Truth About Website SEO and Why it Matters For Your Bottom Line
A good website draws you in. If designed with precision and skill, the overall layout is not only appealing to the eye and keeps your attention, the website itself makes you want to stay on the page and keep browsing.
This might sound familiar, but a good website is much more than design alone. In fact, a website is basically nothing without content. And, content needs to be structured in a specific way in order to engage potential customers.
Search Engine Optimization, otherwise known as SEO, is the marketing strategy that enables your website to be ranked higher on a search engine results page (SERP). If you don’t have content on your site that incorporates an SEO strategy, then your website is likely not to be found by Google or any search engine for that matter.
Here, we’ll explore the nature of SEO and how it can benefit your website.
What Exactly Is SEO?
Optimizing your website for search engine rankings is the key to running a successful digital marketing campaign. SEO gives you more visibility on the web and increases the likelihood of getting organic search traffic (clicks that you don’t have to pay for).
SEO builds traffic and page ranking by utilizing a variety of keywords and Metadata, as well as several other variables.
Picture this: You have a website with a great design. You have your About page all nice and tidy, your contact page is legible and you have a blog page that you post on frequently, but you still don’t get any traffic.
This is likely because nowhere on your website do you have the proper keyword phrases, metadata, or anything that a search engine’s algorithm uses to rank your site.
SEO strategy is the trail that search engines pick up on to find and rank your site.
Why Does SEO Matter?
No matter your location around the globe, whether you’re searching for a company that specializes in Minneapolis SEO or any other region, the keywords you use tell a search engine what you’re looking for.
Search engines rank your site based on the amount of traffic you already get, plus the keywords that are present in the copy on your site. The algorithm gets a bit complicated after these elements, however, the key thing to remember is that you want to be ranked as high as possible in order to attain a high frequency of organic search clicks.
What Role Does Google Play?
Google is the certifiable giant of the Internet. Not only does this massive search index essentially control 75 percent of all search traffic, but Google also owns the second largest search engine, YouTube.
In fact, YouTube gets over 3 billion searches per month, larger than that of Bing, Yahoo, Ask, and AOL combined. But, this pales in comparison to how many Google searches users perform each month, standing at over 100 billion.
All this said, the ultimate goal of SEO is to get your site onto the first SERP of Google. Believe it or not, over 75 percent of users performing web searches do not navigate beyond the first results page. If you’re looking for anything, whether this is a product, a service, or information, you’re 75 percent likely to pick a site from the first page of Google.
This makes it all the more critical to have an SEO strategy. Without a high ranking, your site may just tumble around in the void of cyberspace, lost forever, fading into oblivion.
Without a proper SEO strategy, your website might end up costing you more money than it’s actually worth. Even with all of the tools that a marketing strategy can provide, unless you’re generating organic search clicks, you’re at the mercy of paid search results.
An SEO strategist can assist you with building the proper site language and features that will ensure that you rank highly in a web search, and this is your ticket to widening your customer base and making more money.
