Digital Advertising Strategies to Build a Brand

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Whether you have recently set up a brand or you aren’t getting the traction you expected from recent advertising, it’s time to check you have the right pieces in place. Nowadays, you can reach target customers easily through digital advertising, simple use the right digital channels.

Target Audience

If you don’t know who your target clients are, you won’t have much success contacting them or selling your products. Not only must you identify your target audience for pitching, content, and digital advertising, but you need a detailed idea of them for client retention and communication.

There are several ways you can learn more about your target audience. Start by using Google Analytics or social media analytics to gain a sense of who is interacting with your business. Find some commonalities between them and start to build up a customer persona for marketing.  

Identify Leads

Once you have your buyer persona, it makes lead generation a whole lot easier. Leads come from the likeliest places; you will find them on your social media channels, in your networks, and through the traffic interacting with your website. Reach out to those that fulfill persona criteria.  

The closer a lead is to your buyer persona, the high the chance of your converting them into a customer and retaining them. When you reach out, try to be honest and transparent, talk openly about the merits of your brand and how it can solve their issues, then give them time to reflect. 

SEO Strategy

Over 50% of website traffic comes from organic results on the SERPs page; with that in mind, you can see how finding and converting leads has a lot to do with an effective SEO or SEM strategy. Start building your organic traffic early if you want to build your brand more quickly. 

An SEO strategy involves optimizing our website’s on-page copy for search engines and creating content that is relevant and authoritative. Creating an assortment of inbound and outbound links is also needed to improve the visibility and authority of your brand online.  

Content Marketing

As part of your SEO strategy, you will need content marketing. Content marketing refers to the practice of creating relevant content for your product or brand without selling to customers directly. Try to create content that adds value to the target customer’s experience of your brand.

For example, let’s say you are selling high-quality homemade jewelry on your online store, don’t create content that sells the products directly; instead, write articles about the best way to propose to your partner, fashion accessories for special occasions, or something else relatable.  

Digital Advertising

While SEO strategies and content marketing form part of digital advertising, it is also a larger world. Digital advertising takes in online ads, social media ads, influencer marketing, email marketing, and more. Build your brand by getting the basics right, then explore other channels. 

One of the easiest places to start is with digital advertising, which includes Google ads and social media ads. Open a Google ads account and create PPC ads that take customers to your landing page to begin a sales cycle. Social media ads also let you work with demographics.  

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Influencer Marketing

We’ve all had the experience of cold calls coming in; you answer the phone, and someone is asking you how you are and if you want to buy something, but this is a very ineffective way to sell a product. Warm calls are marginally better because you at least know the caller source. 

Influencer marketing makes the process of marketing and selling to a new audience easier because you get access to a wide audience who are already warm. An influencer audience is primed to listen to the influencer and more willing to consider your product, brand, or service.  

Social Listening

Social listening is s form of analytical analysis that helps you build your brand by optimizing it for customers. Using analytics tools and manual listening strategies, you can track what people are saying about your brand and products on social media, helping you engage and make changes. 

Whether you want to wade into a discussion and influence the direction of a conversation, provide reliable knowledge, or simply make internal changes, social listening is a powerful and necessary strategy. Don’t forget to use a mailbox with virtual address for correspondence. 

Final Thoughts

Now that you have a brand and business set up, it’s time to find some clients and build your brand, so how can you get started? The answer is that using the digital marketing strategies in the list they are by no means extensive, but engaging even a few of them makes a strong start. 

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